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FUSE 2010

Dunk and Squeeze Ketchup from Heinz's New Package

Posted by on 08 February 2010
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Ketchup lovers-rejoice! Heinz is set to unveil its new single-serving ketchup packaging that allows for squeezing and dunking. Are we dreaming? Yahoo/AP report that the new ketchup pack, unveiled Thursday by H.J. Heinz Co., is shaped like a shallow cup. The top can be peeled back for dipping, or the end can be torn off for squeezing. It holds three times as much ketchup as a traditional packet.

Heinz is rolling out the new packs this fall at select fast-food restaurants nationwide. It will continue to sell the traditional packets.

Whether restaurants buy the new packets will depend on cost, experts say.

Now if we could get ketchup and mustard in one package we'd be all set.

What do you think of the design?

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