Wesgro is the official tourism, trade, and investment promotion agency for Cape Town and the Western Cape, South Africa. As the region’s dedicated economic development partner, Wesgro plays a vital role in positioning the Western Cape as a world-class destination for business, travel, and investment. Its mandate spans across key growth areas including tourism, foreign direct investment, exports, film and media, and business events, making it a one-stop platform for promoting the province’s global competitiveness.

Through strategic international partnerships, research-driven insights, and innovative promotional campaigns, Wesgro connects local businesses to global markets, facilitates investment in high-potential sectors such as green energy and technology, and strengthens the region’s reputation as a hub of opportunity and innovation. At the same time, Wesgro works to grow tourism by showcasing the Western Cape’s rich cultural heritage, natural beauty, and diverse experiences—from wine and culinary tourism to film production and adventure travel.

With its commitment to driving sustainable growth, job creation, and inclusive development, Wesgro not only supports the prosperity of Cape Town and the Western Cape but also strengthens South Africa’s role as a dynamic player on the global stage