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Effective Communication for Sales Success

Online Programme

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Attendees

WHO SHOULD ATTEND

This course is designed for anyone in the sales field, but also applies to all fields where effective communication is necessary to bring about desired outcomes. This course is perfect for entire departments looking to get a competitive edge to build business relationships and close deals.

COURSE REQUIREMENTS AND CERTIFICATES

Participants must meet two criteria to be eligible for an Informa Connect Certificate of Completion:

• Successful completion of all modules of the 2-week online course

• Pass all module online assessments with a score of at least 70%

COMPETENCIES

Participants will be trained and developed in key competencies to Effective Communication for Sales Success and will be able to:

Define, create, and deliver key messages and plan them in advance of meetings and/or presentations

Identify, manage, and effectively use a variety of media and tactics to deliver messages

Determine key issues best suited for each type of interaction

Apply strategic thinking and interpret business needs as part of their communication strategy, to deliver meaningful results

Identify the critical resources and data to support the communication for sales success

Have difficult conversations on sensitive issues