News
Enabling Open Innovation Ideals/Crowd Sourcing Every Challenge
I've heard about the lofty goal of assembling diverse groups
to collaborate for the purpose of solving The Big Issues for some time. It
seems technology has finally caught up with the task.
to collaborate for the purpose of solving The Big Issues for some time. It
seems technology has finally caught up with the task.
It is very possible to get Academics, Commercial Interests
and the Government together, working toward common goals.
and the Government together, working toward common goals.
The technology required includes:
-
Expert Identification
-
Compelling Calls to Action
-
Easily Administered Security
Security
When you have a social network dedicated to collaborative
innovation you're worried about Intellectual
Property security. If you have a portal
everyone is invited to, you want some members of the group to see everything
and other members to see only parts. You
want some of the information to remain private.
Easily administered security enables
this.
innovation you're worried about Intellectual
Property security. If you have a portal
everyone is invited to, you want some members of the group to see everything
and other members to see only parts. You
want some of the information to remain private.
Easily administered security enables
this.
As an example let's use the one everyone brings up to me
when they talk about open innovation, the traffic problems in their city'let's
say The City of Chicago wants help solving its traffic problems.
when they talk about open innovation, the traffic problems in their city'let's
say The City of Chicago wants help solving its traffic problems.
The Public can be invited to submit ideas, collaborate upon others
ideas and vote on ideas. Academics can
be encouraged to enrich the very best ideas, their discussions remaining
private from the Public. Finally
Commercial Interests like vendors can engage in the final feasibility studies
to ready the very best ideas for production.
In the meantime, the City itself can see it all, keeping the different discussions
private from the participants.
ideas and vote on ideas. Academics can
be encouraged to enrich the very best ideas, their discussions remaining
private from the Public. Finally
Commercial Interests like vendors can engage in the final feasibility studies
to ready the very best ideas for production.
In the meantime, the City itself can see it all, keeping the different discussions
private from the participants.
The 'easily administered' part enables the moderators to
assign certain rights and login credentials to certain classes of users. Couple this with self registration and
automatic email confirmations, different types of users will be allowed to
participate to the level commensurate with their skill set, the role they play
and the workflow of the Challenge.
assign certain rights and login credentials to certain classes of users. Couple this with self registration and
automatic email confirmations, different types of users will be allowed to
participate to the level commensurate with their skill set, the role they play
and the workflow of the Challenge.
Compelling Calls to
Action
Action
Social Networks have opened up. We can issue a call to action to Facebook,
Twitter, Pinterest, to Vine (OK, to anything someone thinks up next week) and E
Mail. Wherever the community lives, they
can be reached. And they can be asked to
contribute to the collaborative effort.
Using URL's, and the proper permissions set up, these calls to action
will draw the various users directly into a secure arena where their
contribution is most valued.
Twitter, Pinterest, to Vine (OK, to anything someone thinks up next week) and E
Mail. Wherever the community lives, they
can be reached. And they can be asked to
contribute to the collaborative effort.
Using URL's, and the proper permissions set up, these calls to action
will draw the various users directly into a secure arena where their
contribution is most valued.
And these calls can be based on a timeline dictated by a
workflow.
workflow.
As soon as the predetermined number of ideas has been
submitted and the right number of 'best ideas' are automatically promoted (based
on the predetermined amount of votes and activity), the calls to action go out
to the right type of person required to enter into the conversation. In our example to solve Chicago's Traffic
Problem,
submitted and the right number of 'best ideas' are automatically promoted (based
on the predetermined amount of votes and activity), the calls to action go out
to the right type of person required to enter into the conversation. In our example to solve Chicago's Traffic
Problem,
The Public is invited at the City of Chicago's
Twitter and Facebook pages.
When the best ideas bubble up to the top, Academics
who study traffic congestion are called on via E Mail, via Interest Groups they
follow, etc. to join into a SWOT analysis.
The SWOT can have a quantifiable attribute, like a final score, and
When the best idea has the winning score,
Vendors can be solicited via Email or via City web sites issuing RFI's to Vendors
to submit their Proposals in order to enable the winning idea.
Expert Identification
Semantics technology is the driver for identifying the right
person at the right time. Semantic
software can be put to work crawling the "traffic social network"
making note by auto tagging contributors with germane knowledge. So if a particular contributor keeps posting
content concerning traffic, they will be identified as an expert and suggested when
their expertise is required to participate in the process.
person at the right time. Semantic
software can be put to work crawling the "traffic social network"
making note by auto tagging contributors with germane knowledge. So if a particular contributor keeps posting
content concerning traffic, they will be identified as an expert and suggested when
their expertise is required to participate in the process.
The Willingness to
Collaborate and Crowd Source
Collaborate and Crowd Source
The other enabler for this sort of program is the embrace of
innovation by government coupled with the desire of academics to get involved
with commercial projects.
innovation by government coupled with the desire of academics to get involved
with commercial projects.
-
Big governments all over the world are providing
seed money to jump start innovation.
They are thrilled to provide funds for Open Innovation Collaborative
Systems. -
Commercial Organizations are happy to have
access to emerging markets driven by innovation, especially if the government
will help fund the R&D. -
Colleges are excited about the notion of putting
all those smart people on their staff to work to produce income streams based
on their intellectual prowess.
The technology exists, the players are anxious to embrace
innovation, the funds are there. Anybody
got any good ideas? How about a big
problem?
innovation, the funds are there. Anybody
got any good ideas? How about a big
problem?
Ron Shulkin blogs, researches and
writes about emerging enterprise technologies focused on social media,
innovation, voice of the customer, marketing automation and enterprise feedback
management. Ron is
Vice President for Global Sales and Channels for CogniStreamer', an innovation
ecosystem, a Social Network for Innovation. You can learn more about
CogniStreamer here http://bit.ly/ac3x60 . Ron manages The
Idea Management Group on LinkedIn (Join Here) . You can
follow him Twitter. You can
follow his blogs at this Facebook
group. You can connect with Ron on LinkedIn. You can read
more about Ron's history at his curriculum vitae web site www.shulkin.net.
writes about emerging enterprise technologies focused on social media,
innovation, voice of the customer, marketing automation and enterprise feedback
management. Ron is
Vice President for Global Sales and Channels for CogniStreamer', an innovation
ecosystem, a Social Network for Innovation. You can learn more about
CogniStreamer here http://bit.ly/ac3x60 . Ron manages The
Idea Management Group on LinkedIn (Join Here) . You can
follow him Twitter. You can
follow his blogs at this Facebook
group. You can connect with Ron on LinkedIn. You can read
more about Ron's history at his curriculum vitae web site www.shulkin.net.