English rugby club seeks to understand their market

The Castlesford Tigers, a rugby team in England, have decided to reach out and understand their local market. They're looking to the fans and locals in the region to understand their perceptions of the club, season ticket prices and the match day experience. They will use a network of online surveys, telephone surveys, focus groups, and one on one interviews.
According to the head of Marketing and Development, Simon Mowbray, "The views of our supporters are vitally important to the future of the Club. They are at the heart of everything we do so it is extremely important to receive their feedback to highlight areas we can improve and help the Club grow. We are facing one of the most significant periods in our history. With plans to move to a new state-of-the-art stadium at Glasshoughton and with Super League more competitive than ever before both on-and-off-the-field, the operation needs to be constantly evolving to meet the demands. The market research campaign will give the fans the opportunity to let us know their thoughts on a wide range of issues and provide the Club with a valuable insight into what they think." This club realizes the importance of connecting with their audience. They're the source of future growth. What initiatives have you taken recently to reach out and feel the pulse of your audience?Source: Castleford Tigers