Enterprise Feedback Management finds way to track customer sentiment

In a recent article at Manufacturing Business Technology, they discuss how enterprise feedback management can measure customer attitudes overtime. Through users reporting and survey tools, they can solicit input from employees and customers. Then, by using customer surveys and market research, they can put together a compete picture to determine customer attitudes. By tracking direct responses, companies are able to see how customers attitudes about their business change over time. This allows companies to determine why things happen with their customers, giving them insight behind what's happening.