2026 eTSY Winners
We’re proud to unveil the 2026 eTSY Award winners—visionary digital marketers redefining what’s possible in destination marketing. In partnership with Ampersand, this year’s class showcases bold ideas, innovative storytelling, and impactful strategies that are shaping the future of travel. Join us in celebrating the leaders who are raising the bar and inspiring what’s next in our industry.
Best Use of Video
"Visit PA Get Away Commercials"
Visit Pennsylvania
Best Influencer Marketing Campaign
"Super, Natural British Columbia International Creator Campaign"
Destination British Columbia / Matador Network
Best Seasonal Destination Marketing Campaign
"Magic on Set – Ottawa Tourism’s Original Holiday Short Film"
Ottawa Tourism
Best Multichannel Marketing Campaign
"Explore Kissimmee’s Latin Flavors"
Explore Kissimmee | Atlas Obscura
Best Website
"Transforming VisitMyrtleBeach.com into an AI-Driven Trip Planning Ecosystem"
Myrtle Beach Area Chamber & CVB
Best Social Media Campaign
"Gifts that Sleigh: Visit Ventura Holiday Giveaway (It's a Big Dill!)"
Visit Ventura
Best Family-Friendly Marketing Campaign
"Louisiana's National Gumbo Day"
Louisiana Office of Tourism
Best Local Impact Campaign
"Buy Local Bonus"
Visit Milwaukee
Best Incorporation of Out-Of-Home in a Marketing Campaign
"Visit PA Get Away Campaign OOH"
Visit Pennsylvania
Campaign of the Year Award
"Gather. Celebrate. Repeat. in the City of Festivals"
Visit Milwaukee
Best Experiential Marketing Campaign
"Louisiana Saturday Night": Rose Parade® Campaign
Louisiana Office of Tourism
Best Emerging Technology Integration
"Ellis & Libby: Meetings and Tourism AI"
NYC Tourism + Conventions | Matador Network
Best Data-Driven Marketing Strategy
The San Francisco Peninsula “It’s Kind of Wild”
The San Francisco Peninsula | Noble Studios
Best Paid Search Campaign
"Do Orlando North Destination Marketing Campaign"
Orlando North | evok advertising
Best Travel Brand Refresh
"Never Done. Never Outdone."
Choose Chicago
Best Content Marketing Program
"Explore Kissimmee’s Latin Flavors"
Atlas Obscura | Experience Kissimmee
Best Partnership Marketing Campaign
"Visit Anaheim x Anaheim Ducks: Taking Anaheim’s Brand Nationwide Through Jersey Sponsorship"
Visit Anaheim
Best Use of Sustainability and Social Responsibility Award
"Visit Lake Tahoe’s “Rules to Lake By"
Visit Lake Tahoe | Noble Studios
Best Implementation of TikTok/Reels in Marketing Campaign
"Reels-First Agritourism Campaign: Central Florida Farm Tour"
Orlando North
Best Use of Innovative Marketing in a Campaign
“Dream Grand and Grow”
Experience Grand Rapids
Best Destination Marketing to Millennials and Gen Z
"The Ball is Chronically Online"
Reunion Tower
Best Email Marketing Campaign
"The Destination Door County Seasonal Onboarding Campaign"
Destination Door County | Madden Media
Best Use of Augmented, Mixed, or Virtual Reality
"Seeing Dallas Come to Life"
Reunion Tower
Best Customer Engagement Excellence Award
"ARPA-Funded Kiosk Initiative: Driving Measurable Digital Engagement"
Lake Cumberland | Lake Cumberland Tourist Commission
Most Instagrammable Destination Award
"Dallas, Strike a Pose"
Reunion Tower