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14-16 April, 2026

Kentucky International Convention CenterLouisville, KY

Day TwoWednesday, 15 April 2026

Showing 2 of 2 Streams

Education

Networking

8:50am - 9:00am

Opening Remarks / Co-Host Welcome

9:05am - 9:20am

First Movers Win: How Accessibility Innovation Is Shaping the Future of Destination Marketing

9:25am - 9:40am

The Power of “Plus”: Driving Longer Stays by Expanding the Story

9:45am - 11:15am

The Future of Programmatic Advertising: The DMO Playbook for 2026 & Beyond

11:35am - 11:50am

Collaboration Over Competition: Maximizing Multiple Agencies for the Collective Goal

1:35pm - 2:35pm

Global Voices, Local Impact: What Destination Leaders Around the World Are Doing

2:35pm - 2:50pm

Curate, Distribute, Win: How DMOs Can Own Their AI Visitor Experience — And Their Future

3:10pm - 3:50pm

Beyond the Game: Building Long-Term Tourism Impact from Sporting Events & Partnerships

3:55pm - 4:55pm

Bright & Shiny New Objects & Products Presentations: Shark Tank Style!

8:00am - 8:45am

Grab & Go Breakfast

11:15am - 11:30am

Morning Networking Break

12:00pm - 1:30pm

Lunch

2:55pm - 3:05pm

Networking Break

6:00pm - 8:00pm

Annual White Party Hosted by Louisville Tourism