Evolving from Big Data to Smart Data: New Ways CX Researchers Predict Customer Behavior

Often big data initiatives are just that'too big to get off
the ground. But VoC survey data alone rarely delivers the insights leaders need
to take bold actions.

In an upcoming webinar hosted by Convergys Analytics, 'Evolving from Big Data to Smart Data: New Ways CX
Researchers Predict Customer Behavior,' John Georgesen, Ph.D., and Senior
Director, Research Analytics and Decision Sciences at Convergys Analytics, will
discuss how three Fortune 100 companies are tapping into new technologies and
using linkage methodologies to uncover customers' needs, wants, and actual
behaviors ' and turning those insights into business cases for action.

John currently specializes in designing customer experience
(CX) programs that drive tangible improvements. With 20 years of applied
experience, John is a recognized innovator in the field of customer experience
management.

This webinar is designed for senior CX professionals who
believe there is more to be learned from customers than surveys alone can tell
them. Save your seat for this webinar
here: http://bit.ly/1fRmxL4

Also, if you are interested in this topic, you don't want to
miss The Market Research Event 2015 in
Orlando this Fall. TMRE delivers more proven value than any other event of
its kind, which is why it's the #1 trusted event brand in the world and the
annual meeting place for career researchers - uniting over a thousand consumer
insights executives, with more than 65 percent from client side companies. For more information, visit the
website: http://bit.ly/1JrZdft