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FEI Europe 2010 Keynote Speaker Profile: Chief Innovation Officer of Barry Callebaut AG, Hans P. Vriens

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Since 2001 Hans Vriens has been the owner of VF&Co. b.v. in Amsterdam, Netherlands, a holding company which invests in and develops new consumer brands for itself and for third-party customers. Activities include the consulting of large multinational companies in the development of functional foods, a partnership selling an energy drink in a new packaging concept, as well as the production and distribution of a functional dairy product.

Prior to this, Hans Vriens served as Executive Board Member responsible for Sales, Marketing and Interactive at EM-TV & Merchandising AG in Munich, Germany. From 1994-1999 he held various functions with Red Bull GmbH, among which Managing Director for Red Bull North America in Los Angeles, U.S.A. From 1989-1994 Hans Vriens worked as Brand Manager for Procter & Gamble in Austria and in Germany. He started his career in brand management and marketing with Mars/Effems in Spain and in the Netherlands.

Hans P. Vriens holds a BBA in Marketing from the Nijenrode Business University in Breukelen, Netherlands, and an MBA in Marketing/International Business from the University of Oregon in Eugene, U.S.A. He is a Dutch national.

Here's an article Restoring the balance: Chocoloate as a good source of probiotics written by Hans that offers scientific evidence that chocolate offers superior protection and a more stable environment for beneficial micro-organisms and as such could be an ideal carrier for the intestinal delivery of probiotics.

Don't miss your chance to see Hans speak at FEI Europe next month in Amsterdam!

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