Global Director of Human & Cultural Insights
COCA -COLA COMPANY
Tom delights in collecting human and cultural insights from around the world which he uses to help guide the development of portfolio and M&A strategies; brand, product and package creation; and new communications. He has explored such topics as the meaning of well-being, sports and fitness, vitality, indulgence, and the rising value of design in over 30 countries. He is fascinated by the unprecedented set of socio-historic drivers that are generating dramatic attitudinal changes across the globe ' such changes as expanding worldviews, increasing demands on producers (and consumers) to address social and environmental challenges, and the increasing value of human creativity.
Tom holds degrees in Marketing and Economics from San Jose State University, has studied Human Visual Perception at Stanford University, and consumer psychology at the University of Ghent, Belgium. He loves books and don't even get him started on Scrabble.
Make sure not to miss Bracken's Keynote: Looking at Extremes to Capture the Big Picture: Economy, Sustainability, Innovation and Life at FEI Europe 2011 in Berlin March 2-4, 2011. Hope to see you all there!