In this exclusive interview with FEI TV'the official streamcast network of the Front End of Innovation conference and exposition, Alec Bernstein, Senior Director of Strategy, Research, and Strategic Partnering for BMW Group Designworks USA, discusses:
- The process of creative management
- How well companies are responding to the recession and how it has sparked a "new risk understanding'
- The difference between taxonomy and process
- BMW Group Designworks USA's key hiring criteria
And more! Watch this episode of FEI TV and subscribe here!
Editor's note:
FEI TV is produced by the 10th Annual Front End of Innovation conference and exposition taking place May 15-17, 2012, in Orlando, FL.
Official Hashtag: #FEI12
For more information, to view the 2012 agenda or to register now, visit http://www.frontendofinnovation.com.
ABOUT THE INTERVIEWER
Marc Dresner is IIR USA's sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.