In this exclusive interview with FEI TV'the official streamcast network of the Front End of Innovation conference and exposition, Alec Bernstein, Senior Director of Strategy, Research, and Strategic Partnering for BMW Group Designworks USA, discusses:
- The process of creative management
- How well companies are responding to the recession and how it has sparked a "new risk understanding'
- The difference between taxonomy and process
- BMW Group Designworks USA's key hiring criteria
And more! Watch this episode of FEI TV and subscribe here!