Beyond Imagination / Tuesday 9:45
Global 'flattening' has redefined the playing field for design, resulting in a landscape of homogenization and commoditization. Unprecedented dynamics in the industry force companies to align their priorities and resources. Organizations must stretch their capabilities through 'design thinking' and strategic visualization and become their own innovation power houses.
Don't talk change; walk change and keep on walking'
Don't underestimate the power of your company culture
Compelling insights from 36 years of collaborative learning at BMW Group DesignworksUSA.
Verena C. Kloos was named President of BMW Group DesignworksUSA, in September 2004. She is responsible for a global, multi-national staff of 135 and the strategy as well as operations for the Los Angeles, Munich, and Singapore design studios. Kloos's strong belief in creative collaboration and strategic visualization are the necessary ingredients for successful design leadership and driving innovation throughout the industry