Luppi, manager, Sentient Decision Science
disruption: disrupting industries, disrupting businesses, disrupting corporate
culture and learning to deal with disruption as an existing business!
thought-provoking, insightful, and emotional presentations on the changing
business environment. Here's a recap of some of the sessions that inspired us
Organizations, Salim Ismail
Executive Director, Salim Ismail, started the morning off with an in-depth look
into exponential organizations and how they're disrupting industries around the
world. These companies are being driven at a speed far greater than what was
previously accepted as the norm for innovators by harnessing the power of
things like Google's self-driving car which has the potential to affect
everything from road capacity to real estate values, as well as agricultural
advances like vertical gardening in drought-stricken areas and crowd-sourcing
sites that utilize advances in social media and internet availability to allow
consumers to fund the development of products that they want to see in the
Disruptive Innovation, Steve Blank
presented his business model for empowering established corporations to compete
with lean startups by establishing innovation teams within those corporations
that act like startups themselves. 'What you're doing is not what the rest of
your company is doing,' Steve says of these innovation teams.
process. Make a hypothesis and then 'get out of the building' he tells us.
'Talk to customers, partners, and vendors' and begin testing your hypothesis,
then be ready to 'pivot' when the hypothesis doesn't match the reality. The
ability to take advantage of the agile nature of a start-up is the driving
force behind the success of these innovation teams.
Edge, Carin Watson & Kyle Nel
an interesting half-presentation/half-casual discussion of their collaboration
and innovative work at Lowe's.
manage' to be on his team. Not because they're bad employees but rather
because they're 'all consumed with what is in their head, and they just have to
get it out.'
the delivery of an innovation strategic plan to his executive team in the form
of a comic book, hardware image detection so customers can hold a screw up to a
sensor and be directed where to find it in-store, and 3D printing.
Consumer, Simeon Chow & Matthew Singer
Services and Matthew Singer ofEgg Strategy showed the audience how they utilize
passive image capturing (PiC) devices to try to circumvent the 'can't
say, won't say' issue that is inherent with explicit research methods.
and document a day (or days) in the life of the consumer, helping their
ethnographers to see the path from purchase to consumption and all of the
moments before and in between. This improves over self-guided smartphone
'ethnography' which is still subject to a conscious filter with consumers
deciding what and when to take photos.
analyzing thousands of photos into coherent stories, and the continued reliance
on self-reported interpretation of the moments from participants. With such a
great passive observation technique, we see potential for adding true implicit
measures as means for understanding the motivators behind the behavior
Greater Good, Taylor Conroy
about how he combined the power of social media with behavioral science
principles to change the world. 'Business is a tool for social good,' Conroy
says, inspiring everyone in the room.
'campaigns' in which they decide what project they want to fund and where, then
they utilize technology and social media to share their campaigns within their
FEI 2015 attendees decided then and there to start a campaign and build a
school in Ecuador, and we achieved our goal less than an hour after he left the
'Quiet' took the stage to teach us how we can empower the introverts in our
organizations to make big impacts. Susan began her presentation by reminding us
that 'There's no such thing as a one size fits all work environment.'
If you really want to know what your people think, give them some time alone,'
she says. 'We need a mind shift in our culture to make these things more
walks, meditate, and even nap in order to allow the introverts among them the
time and space to recharge their batteries and spark new ideas.
partnering Sentient Decision Science's implicit
research methods with some of the other innovative products and
services that we saw throughout the day.
products will be successful, we also continually heard from attendees how
Prime implicit association technology is as a solution for developing
disruptive front end innovation. Perhaps most importantly, our
interactions with this creative group and the disruptive ideas expressed by the
speakers provided valuable inspiration for the Sentient team.
influential group of speakers and organizing this great event! We're already
looking forward to the disruption FEI 2016 will bring!