Ivan Vaquero

Founder & CEO at BUOH

Speaker

Ivan is the Founder & CEO of BUOH, where he has built the decision intelligence layer for financial institutions — structuring how customers understand and choose financial products.

BUOH addresses a fundamental problem in banking and insurance: customers struggle to understand complex products, leading to high drop-off rates, low conversion, and significant revenue leakage. By transforming financial journeys into structured, guided decision experiences, BUOH helps institutions increase conversion, reduce CAC, and improve customer lifetime value.

With a background in technology, product development, and entrepreneurship, Ivan has built and scaled ventures across SaaS, infrastructure, and digital businesses. His focus lies at the intersection of AI, user behavior, and revenue optimization — applying technology to solve real decision-making challenges.

Outside of building companies, he enjoys great coffee, good food, and playing tennis.