Best practices for a successful CRM implementation and how to overcome resistance
Analyze Best Practice CRM Strategies That Will Create Value For Your Customers, And Your Business
Foundational Customer Relationship Management (fCRM) (Online Programmes)
Duration: 2-week online course | 2 hours per week
Digital transformation seems to be taking over the way we interact with our customers, but is it really so? Is it enough to grant our organisation complete success?
In an ever more digitally connected world, it is becoming increasingly more difficult to reach out to the target customer segments, generate relevant leads, move them to business prospects and eventually turn them into customers. If you are looking for better options to manage your customers, start with our unique Foundational Customer Relationship Management Online Programme.
ABOUT THE COURSE
CRM is not just about the technology or a system that we shall use, it is about a mindset that motivates us to put the customers back at the core of our projects, of our the team efforts of our entire organization. Through this Training on Customer Relationship Management you will gain a better understanding of the way customer relationships are managed, will determine the level of success you’re going to experience and eventually will play a key role in defining the future sustainability of your business. If you want to future-proof your business, you need to take complete ownership of your customer relationships: make sure you are creating an ecosystem for your customers to be happy to be part of, and your business will thrive in it.
Benefits of Attending
Understand how to map the customer journey
Appreciate the value creation process from the customer's point of view
Understand the contribution of CRM to the leadership framework
Learn how to plan for a solid database design
Best practices for a successful CRM implementation and how to overcome resistance
MEET YOUR TRAINER
Marco Ambrogio
experienced consultant and lecturer with a background in project management and business development, having worked globally.
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