This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Where brand strategy, design, content, technology and analytics converge to deliver next generation customer experiences

Free Web Seminar: Do Consumers Really Care About Corporate Social Responsibility? New BuzzBack Case Study with Nestl??

Share this article

Date/Time: Thu, Oct 15, 2009 11:00 AM - 12:00 PM EDT

Companies are investing in it, consumers demanding it, pundits applauding it '. but what does Corporate Social Responsibility (CSR) really mean ' to consumers as opposed to shareholders? Is it just a new buzzword? Does it encompass fair pay to women? Reducing the carbon footprint? Focus on local communities? Donating to charities? Do consumers really care or is it just hype?

With its client, Nestl??, BuzzBack will highlight original fieldwork conducted in the US, UK and Germany about CSR, showcasing new online research techniques that identify consumer driven issues and emotions of CSR.

Attendees of this webinar will discover:
<br /' The importance of CSR to consumers<br /' New research techniques that showcase emotional aspects of CSR<br /' How one of today's top global food companies is dealing with issues of CSR

Featured Speakers:
Jeremy Pace, Consumer Science Specialist, Nestl??
Martin Oxley, Managing Director BuzzBack Europe

Register below, mention priority code MWS0019BLOG

Share this article

Upcoming event

Content Marketing World

28 Sep - 01 Oct 2021, Cleveland
Go to site