Marketing Analytics & Data Science speaker Dave
Bhattacharjee, VP of Data Analytics for Stanley Black and Decker, was
unfortunately unable to be at the conference last month, but he still wanted to
share his presentation with our community digitally.
Bhattacharjee, VP of Data Analytics for Stanley Black and Decker, was
unfortunately unable to be at the conference last month, but he still wanted to
share his presentation with our community digitally.
In Dave's upcoming webinar 'Data
Analytics in the Retail Store of the Future', he will outline the
challenges for brick and mortar retailers and their use of analytics to improve
their business and create the retail store of the future. Brick and mortar
retailers are going through a period of unprecedented change. To remain
competitive, retailers are focused on omni-channel and the use of the retail
store as a competitive advantage for both customer experience and order
fulfillment. The focus for this presentation will be the innovative use of
sensor and video technology, machine learning and the use of blended data to
improve customer lifetime value, marketing analytics, sales lift and margin
optimization.
Analytics in the Retail Store of the Future', he will outline the
challenges for brick and mortar retailers and their use of analytics to improve
their business and create the retail store of the future. Brick and mortar
retailers are going through a period of unprecedented change. To remain
competitive, retailers are focused on omni-channel and the use of the retail
store as a competitive advantage for both customer experience and order
fulfillment. The focus for this presentation will be the innovative use of
sensor and video technology, machine learning and the use of blended data to
improve customer lifetime value, marketing analytics, sales lift and margin
optimization.
Dave will cover topics such as data acquisition and store
instrumentation leveraging the internet of things. He will discuss advances in
video analytics that enable retailers to better understand customer engagement,
experience and behavior. And, he will also discuss the use of blending
unstructured data to enable retailers to better assess promotions and their
impact on sales and margins.
instrumentation leveraging the internet of things. He will discuss advances in
video analytics that enable retailers to better understand customer engagement,
experience and behavior. And, he will also discuss the use of blending
unstructured data to enable retailers to better assess promotions and their
impact on sales and margins.
Save your seat for
the webinar on Wednesday, May 31st at 2:00 PM EST: http://bit.ly/2p11Lye
the webinar on Wednesday, May 31st at 2:00 PM EST: http://bit.ly/2p11Lye
About the Presenter:
Dave Bhattacharjee is the Vice President of Data Analytics
for Stanley Black and Decker. In this role, Dave is responsible for monetizing
Stanley Black and Decker's data assets. His current projects include analytics
applications for physical security, retail, healthcare, smart factory and
marketing.
for Stanley Black and Decker. In this role, Dave is responsible for monetizing
Stanley Black and Decker's data assets. His current projects include analytics
applications for physical security, retail, healthcare, smart factory and
marketing.
Prior to Stanley Black and Decker, Dave was at Cisco Systems
where as Managing Director, Dave managed and led Cisco's consulting services
for analytics and big data in the Americas. He has also held leadership
positions at IBM and PriceWaterhouseCoopers where Dave worked with the Fortune
500 on large scale initiatives designed to create business value through data
and technology. He has an MBA from the University of Texas at Austin and a
Bachelors in Computer Science and Engineering from Arizona State University.
where as Managing Director, Dave managed and led Cisco's consulting services
for analytics and big data in the Americas. He has also held leadership
positions at IBM and PriceWaterhouseCoopers where Dave worked with the Fortune
500 on large scale initiatives designed to create business value through data
and technology. He has an MBA from the University of Texas at Austin and a
Bachelors in Computer Science and Engineering from Arizona State University.
Register: http://bit.ly/2p11Lye
Cheers,
The Marketing Analytics & Data Science Team