Ellie Doty

CBO at WFF

Speaker

As Chief Brand Officer of the Women's Foodservice Forum, Ellie brings the full weight of her marketing expertise to one of the industry's most important missions of advancing women’s leadership in foodservice. It's a role that sits at the intersection of everything she's built her career around: bold brand-building, authentic storytelling, and creating platforms that unlock opportunity for others.

With over two decades of experience in restaurant marketing, Ellie is a dynamic leader known for blending strategic rigor with creative vision. She has led marketing for large, complex global brands, helping them grow traffic, strengthen customer connections, navigate periods of transformation, and deliver brand relevance at all levels. Particularly, Ellie has served as CMO and CBO for KFC, Chili's, Burger King and Denny's, successfully setting each on a turnaround course, delivering trend-shifting results based on establishing winning teams, value innovations, digital overhauls, and brand repositioning for relevance today.

She has led culinary, business intelligence and analytics, advertising, social and PR, menu strategy, merchandising, field marketing, media, loyalty and CRM, and off-premise efforts for each of these brands during transitional and complex times. Her experience also includes extensive franchisee management, alignment, and storytelling. She has built and led high-performing marketing teams of 60+ and budgets of $500MM, both globally and domestically. Additionally, Ellie created the agency High-Impact Marketing where she serves as a consultant, advisor, speaker and board member.

Ellie is especially passionate about building high functioning teams that have fun, mentoring the next generation of talent, and creating skill-driven platforms that unlock opportunity for others. At WFF, she is committed to amplifying the organization's voice and driving meaningful progress for women at every stage of their careers.