Jason Scoggins

Senior Director, Customer Activation at Chipotle Mexican Grill

Speaker

An industry leader with more than 20 years marketing and management experience, Jason is passionate about connecting consumers and brands through engaging and relevant content and programs. In his current role at Chipotle, Jason oversees personalization and CRM strategies as well as digital enablement in international markets. In 2019, Jason launched Chipotle’s award-winning loyalty program, Chipotle Rewards, a key enabler of Chipotle’s digital ecosystem influencing customer behavior. With innovative programs like a Venmo partnership at launch and Guac Mode, the program has grown to more than 20M active members in just over six years.

Prior to Chipotle, Jason led loyalty and CRM programs for companies including, TGI Fridays, JCPenney, and Southwest Airlines. Prior to moving client-side, Jason was on the agency-side working on CRM programs for brands such as Nestlé, GlaxoSmithKline, EDMC and Galderma Laboratories. Jason holds an undergraduate degree from the University of Oklahoma and an MBA from the SMU Cox School of Business.