Jon Burke

VP Marketing- Digital & National Media at Qdoba

Speaker

Jon Burke is the Vice President of Digital and National Media for QDOBA Mexican Eats, the second-largest fast-casual Mexican restaurant brand, with over 800 locations across the U.S., Canada, Puerto Rico, Japan, and South Korea. Committed to providing guests with bold and flavorful cuisine, QDOBA prides itself on using fresh, hand-prepared ingredients daily to create an exceptional menu that delights customers.

A seasoned leader in restaurant marketing and digital strategy, Jon has over 30 years of experience in the quick-service restaurant (QSR), fast-casual, and casual dining sectors. He has a proven track record of driving brand growth, profitability, and shareholder value within highly franchised environments. His expertise has helped struggling Fortune 500 restaurant companies regain their standing in the restaurant industry. Today, Jon plays a key role in enhancing QDOBA's marketing and brand awareness strategies, setting the foundation for its future growth ambitions to double their U.S. footprint.

Throughout his career, Jon has collaborated with major brands such as McDonald's, Applebee's, and QDOBA, demonstrating a unique ability to unlock the full potential of restaurant brands in today's dynamic marketplace. His recent experience with Jollibee Foods, a Philippines-based company, highlights his international impact, where he successfully partnered with global teams to establish a cohesive vision and strategy for digital and technological advancements across multiple countries.

Jon earned his Bachelor of Science degree in Business Administration from California Polytechnic State University (Cal Poly). Outside of his professional achievements, Jon values spending time with his family, enjoys traveling, running marathons, and has a passion for gardening. He currently resides in Denver, Colorado, with his wife, Ansley, and their daughter, Isabella.