Michael Kricsfeld

Sr. Marketing Manager at KBP Brands

Speaker

Michael Kricsfeld leads local marketing strategy and execution at KBP Brands, one of the largest franchise operators of KFC, Taco Bell, Arby’s, and Sonic Drive-In restaurants in the United States. He focuses on driving measurable sales growth across a large, multi-brand portfolio through data-driven, performance-oriented marketing initiatives.Michael has been a key driver of KBP’s SMS marketing strategy, partnering with Vibes to build and scale a program that delivers incremental revenue at the store level. His expertise includes optimizing message cadence, segmentation, and offer strategy to balance customer experience with strong ROI.Prior to KBP, Michael built his foundation in hospitality and entrepreneurship, including operating a successful catering and retail concept. He brings a practical, operator-focused perspective to mobile engagement, helping bridge the gap between marketing strategy and in-store execution.