Why We Act: Because Water Remembers

We believe the health of our waterways is directly tied to the health of our communities. Clean lakes and rivers are not just beautiful, they feed us, employ us, inspire us, and connect us. When they suffer, we all do.

How We Work: From Pollution to Possibility
We unite major food brands, emerging technologies, and local communities to take measurable action by deploying AI-powered waste tracking, innovative cleanup systems, and education programs that empower people to protect their own waters.

What We’re Launching: An Invitation
On Sunday, September 14th, 2025 from 8:00 AM to 11:30 AM at Lake Toho near Kissimmee, Florida, Back to Blue will gather restaurant leaders, innovators, and environmental advocates for an unforgettable morning on the water combining eco-tours, hands-on cleanups, and shared learning.

Together, we can ensure that no brand’s legacy is left floating in a river, but instead carried in the current of restoration.

The water remembers. So should we.