Headquartered in Austin, Texas Reality Based Group (RBG) partners with leading brands to measure, analyze, and improve customer experience through video-based mystery shopping, analytics, and consulting. RBG has provided these services across industries for over 2 decades. Our GameFilm platform transforms how companies see and coach customer interactions — just like reviewing game film in sports. We exist to give you the reality of your business. We don't tell you what you want to hear. We show you what you need to see.