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Future Trends Spotlight Track: Motorola

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'A Shift to User Centered Design for Innovation: The Competitive Differentiator'
Tuesday, November 3, 3:50-4:35pm
Future Trends Conference
Bruce Claxton, Senior Director, Design Integration, Motorola

Bruce Claxton, shares compelling insights on a shift away from technology based innovation to a more user-centered design process. This combines the rigors of social science, psychology and anthropology, with the art of design. Good products tell good stores. Bruce will talk bout how his team translates user needs and life stores into real concepts by combining iconic design with purpose-built features

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FEI: Front End of Innovation
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