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Get Out There and Be Something

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Get Out There and Be Something
The FEI Conference panel discussion, The Evolution of Design Thinking from Small Teams to Enterprise-Wide
, provided some truly wonderful thinking from some of the biggest
minds in innovation. Change is hard for big corporations; the scale and
shareholder demand works counter to nimble and course changing ideas.
Innovation stresses their systems, tests preconceived standards and challenges
engrained business models. It's not for the faint of heart and for that reason
you have to appreciate those who innovate on the biggest of stages.
The Evolution of
Design Thinking from Small Teams to Enterprise-Wide Adoption
leaders from Phizer, Coke and P&G ' the biggest fish in the biggest ponds.
They played to a packed house, standing room only (as I was seated on the floor
against the wall). Along the way they had many aphorisms and pieces of wisdom,
some usual suspects and a few heretical ideas:
- Innovation is like improvised jazz, where there is not
defined voice but a predominant rhythm where solos come in and out.
- Get out of the cube, or box, as it may be to truly
understand the users. Not just who they are but the larger questions like what
are their aspirations in life.
- Don't go to any more conferences. Get out there and start
This last point remains the one most resonant. At some point
you need to take action, to stop reading the books and getting energized at
conferences and just do. You will never learn to drive by watching videos or
reading books, you have to put yourself in traffic and drive. It's a little
intimidating and you might get lost but the rewards of a new freedom and the
possibility of the road before you are too great. Thanks FEI, I still plan to
attend next year, maybe I'll just cut back.

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FEI USA: Front End of Innovation

08 - 10 Dec 2020, Boston, MA
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