Day One, September 12, 2024Thursday, 12 September 2024 - MT (Mexican Pacific Time, GMT-07:00)

Kickstart the Congress with a panel discussion comprised of top industry executives working with the hub space. Engage in a comparison of experiences, best practices and benchmarking across companies of varying size and maturity.

Innovative technology can revolutionize patient support services and improve the connections among pharmaceutical companies, providers, pharmacists, and payers. This not only simplifies processes, but allows care teams to move away from outdated, complex systems to a more streamlined approach. However, the future landscape of strong patient support programs and successful hubs requires a hybrid approach that combines advanced technology with the essential elements of human compassion and expertise to remove barriers across the patient journey. In his session, Harith Jones, Director of Field Operations and Clinical Services at CoverMyMeds, will share how tech-enabled hubs paired with human expertise and empathy can significantly boost effectiveness to expedite patient access to necessary therapies and improve health outcomes for all.

• Discuss best practices in selecting an effective partner for your hub
• Understand what makes a partnership successful, specifically for a new product or single asset company
• Uncover common partnership gaps and how to catch in advance as you look at the RFP process
• Ensure that your partnership is a solid extension of your own brand to increase it’s longevity

• Understand how to integrate patient assistance within your program
• Learn more about designing solutions to meet your customers’ needs and the insight generation process to fuel the decision-making process
• Understand how to optimize programs to a brand’s life cycle & competitive environment

In today's complex healthcare landscape, enhancing the patient journey is more critical than ever. During this session, explore the pivotal role of a proactive, empathetic approach to patient engagement in driving superior outcomes.

• Learn how personalized communication and strategic follow-ups help overcome barriers to therapy initiation and adherence
• Delve into the success of Alkermes' patient coordinator program in addressing cost and access barriers to help patients start and stay on therapy
• Learn actionable strategies to enhance your own patient engagement efforts, ensuring effective and compassionate communication that leads to superior patient outcomes

• Discuss how industry shifts are affecting manufacturers’ ability to maintain this balance & current issues manufacturers are facing
• Hear how to optimize the value of patient access programs and how vital proper data analysis is to maintaining GTN
• Explore the balance and trade-offs between maintaining effective patient programs while retaining GTN

The choice between insourced hubs, outsourced solutions, or a strategic combination of both is a critical decision for companies seeking operational excellence. This session provides a comprehensive exploration of the key considerations surrounding insourced and hybrid hubs

• Explore advantages and challenges associated with insourced and hybrid models
• Understand strategies for achieving cost optimization through insourcing or hybrid solutions, balancing the benefits of in-house control with potential cost savings
• Examine the adaptability and flexibility afforded by insourced and hybrid hubs
• Discover the role of technology in optimizing insourced and hybrid hubs