Day Two, September 5, 2025Friday, 5 September 2025 - MT (Mexican Pacific Time, GMT-07:00)

After looking ahead, take a step back to hear from key team members as they discuss all things launch prep.

• Highlight hurdles to be weary of and call out key considerations to ensure a seamless product/program introduction to the market
• Run through the journey of building out your program, complete with both operational and compliance perspectives to cover strategy and risk mitigation
• Identify essential elements during the vendor selection and contract negotiation process

The healthcare policy and drug pricing landscape is undergoing significant disruption, with state-level reforms gaining traction while federal initiatives remain uncertain. At the same time, manufacturers face mounting pricing pressures driven by policies like the IRA and evolving payer dynamics. This session will provide critical insights into policy reform, payer challenges impacting pricing and patient access and strategies manufacturers can adopt to navigate this rapidly shifting environment.

Join us for an engaging session that untangles the complexities of today's patient access landscape. In this session, you will:

• Analyze Emerging Trends:
  Examine the latest industry shifts—from state-level bans to key litigation cases—and assess how these trends are redefining affordability program strategies.

• Explore Innovative Strategies:
  Learn how forward-thinking manufacturers are overcoming the challenges of accumulator and maximizer programs to keep medications affordable for patients.

• Optimize Financial Management:
  Discover best practices for managing gross-to-net budgets to enhance the sustainability and performance of patient access programs under evolving regulatory demands.

Hear from the Servier team directly on the ServierONE patient support program, an initiative they are rolling out to appropriately build program awareness in a highly regulated environment. With engagement from internal and external stakeholders, ServierONE has been established as a trusted resource among HCO's, patients and advocacy communities. During this session, uncover the strategies the Servier team has implemented to raise awareness and education of the ServierONE program, how they continue to drive adherence through enhanced communication, lessons learned and their thought process moving forward.

As the scope and model surrounding FRMs continues to change, one thing remains constant, and that is the need for FRMs to be aligned across the various patient services teams. During this session, hear how Menarini is innovating in the FRM space to ensure a cohesive and integrated partnership. Understand the importance of having a proactive vs reactive FRM strategy and the data/tools you can give them to be more proactive.

With an everchanging SP landscape, it’s essential to develop sustainable partnership models between manufacturers and distribution channels to provide the best patient care. During this session, hear how UC Health has created closer coordination between hub programs and SP’s with an omni-channel approach. Hear examples of both successful and more challenging roll-outs and learn best practices in improving partnership with limited resources to keep the patient at the center of focus.

As the patient services industry becomes increasingly more digital, take a deeper dive into the innovative platforms, tools and strategies that can supercharge your program within the evolving hub model. Hear firsthand experiences on building out digital solutions to optimize the patient journey. As the patient services industry becomes increasingly more digital, take a deeper dive into the innovative platforms, tools and strategies that can supercharge your program within the evolving hub model. Hear firsthand experiences on building out digital solutions to optimize the patient journey.