Day 2, Wednesday, March 19th, 2025Wednesday, 19 March 2025 - EST/EDT (Eastern Daylight, GMT-4)

• Provide a comprehensive understanding of the existing regulatory landscape governing patient support services and hub models, including FDA guidelines, compliance standards and industry best practices

• Gain valuable insights into the latest enforcement actions and the ramifications of recent cases

• Uncover the top areas of focus for 2025

After hearing from Enforcement directly, take this opportunity for a broader level set. Gain insight into current policies and pending changes to understand how the patient services industry will continue to be affected and what your organization can do to prepare and adapt accordingly.

As patient adherence continues to evolve alongside the rest of the patient services industry, take look at the new adherence design stands and benchmarking.

• Understand the importance of tailoring adherence programs to individual patient needs, preferences and conditions

• Learn how to use patient reported outcomes to measure adherence and effectiveness to inform program adjustments

• Uncover digital health tools, including AI, ML and beyond, to improve adherence and use in combination with live support

**Please contact karen.hanover@informa.com if you would like to attend**

Though the Inflation Reduction Act is well under way, stakeholders must remain agile. During this session, understand the impact that the IRA has had thus far on patient services and how it is going to continue to evolve.

• Receive an update on how the IRA is going and the specific changes that organizations are seeing

• Benchmark with peers to understand how their patient services have shifted as a result

• Understand the updated Medicare out-of-pocket cap and what it means for manufacturers as they think about affordability

Conversations are a source of insight that can be a powerful unifying force leveraged to align on strategy, problem-solving, intelligence and service. AI built specifically for healthcare is creating algorithms that understand the context of the healthcare experience at every stage of the brand lifecycle, delivering a compounding value for both business and patient outcomes.  

• Discuss how conversational data provides value at every stage of the brand lifecycle, from launch, steady state, competition and to patent expiration  

• Learn common friction points in the patient journey, such as delays in access, abandonment and how pharmacies are navigating and generating solutions by listening at scale 

• Identify actionable ways artificial intelligence can help you achieve the outcomes for your business and for the patients you serve 

This session will dive into the critical role of gross-to-net within hub programs. Gain a comprehensive understanding of the factors influencing GTN, strategies to maintain and improve GTN without compromising growth and best practices to ensure the long-term sustainability of hub programs.

• Analyze the impact of various GTN components such as patient assistance programs, copay cards and rebates on overall profitability

• Develop effective strategies to optimize GTN while balancing patient access and commercial objectives

• Leverage data and analytics to identify opportunities for GTN improvement

• Address the challenges and opportunities presented by evolving market dynamics and regulatory changes