Day 2: Wednesday, March 18th, 2026Wednesday, 18 March 2026 - EST/EDT (Eastern Daylight, GMT-4)

Navigate the complex landscape of demonstrating program value and securing leadership support for your patient services initiatives. Learn effective strategies to measure success, manage change and align goals across your organization.

• Establish meaningful metrics that showcase the true value of your patient services program

• Master the art of managing up to secure additional resources and executive support

• Implement change management strategies that drive adoption and alignment across departments

• Connect patient services goals with broader organizational objectives to demonstrate strategic value

Address the dual challenges of data accuracy and infrastructure management that manufacturers face when working with specialty pharmacies and internal teams. Explore comprehensive strategies for creating a data ecosystem that drives operational efficiency while ensuring integrity across the patient journey.

• Identify best practices to ensure data accuracy from specialty pharmacy partners and overcome system lags

• Design robust data governance frameworks that define appropriate access levels across commercial, medical and analytics teams

• Establish a solid data strategy foundation with effective data sources and dedicated management resources

• Develop balanced approaches to data interpretation and segmentation that maintain quality while enabling timely insights and action

Discover innovative approaches to leverage your hub data beyond basic reporting to create meaningful patient interactions. Learn how to use data insights to enhance patient experiences and drive better outcomes.

• Profile patients effectively to enable more meaningful and timely interventions

• Identify key touchpoints in the patient journey where data-driven interventions can make the greatest impact

• Design personalized support programs based on patient-specific data insights

Evaluate the strategic considerations of bringing your hub operations in-house for greater control over the patient experience. This session explores the benefits, challenges and implementation strategies for internal/hybrid hub models.

• Assess the business case for insourcing versus outsourcing hub operations

• Develop the infrastructure needed to support internal hub operations

• Build the right team with specialized skills for patient support excellence

• Create hybrid models that balance control with external expertise

Explore what it truly takes to execute a successful product launch with optimal patient support services, from long-range planning to post-launch considerations. This session addresses the critical timeline milestones and stakeholder alignment needed to ensure you maximize your one opportunity to launch well.

• Create a comprehensive launch roadmap with specific milestones at 18, 12 and 6 months pre-launch to align all internal stakeholders

• Develop realistic timelines and contingency plans that account for both best-case and worst-case scenarios

• Select the right vendor partners with the capabilities to support your specific launch needs

• Implement processes to identify opportunities for program optimization and improved patient outcomes

Discover untapped opportunities to engage patients through pharmacy partnerships. Learn how specialty pharmacies can extend your hub capabilities and enhance the patient experience.

• Leverage pharmacy touchpoints to drive patient program enrollment and engagement

• Develop collaborative models with specialty pharmacies for patient education

• Create "hub-lite" solutions through pharmacy partnerships for products with limited services

• Measure the impact of pharmacy-based patient engagement initiatives

Gain insights into current enforcement priorities for patient support programs. Hear from DOJ directly to discuss actions and trends that are shaping patient access.

• Understand current enforcement actions and their implications for program design

• Anticipate shifts in enforcement priorities under the current administration

• Navigate compliance considerations for newer patient support models

• Implement best practices for program documentation and oversight

Take a peek into the critical IRA developments surrounding Copay smoothing, including the ongoing impact on patient support programs and how to adapt your strategies to support patients in this environment.

• Develop patient education resources to help navigate the new benefit structure

• Redesign financial support programs to align with the $2,000 out-of-pocket cap

• Create compliant communication strategies that empower patient self-advocacy

• Build infrastructure to support the transition to the new benefit design

Tackle the industry-wide challenge of patient support program awareness and utilization. Learn innovative strategies to promote your services beyond traditional channels and ensure patients connect with your support at the right time.

• Integrate patient services messaging into broader brand marketing campaigns

• Empower sales teams to effectively communicate patient support offerings to healthcare providers

• Explore innovative digital channels to reach patients at critical decision points

• Develop specialized content that clearly communicates the value of your patient services without promoting commercial priorities