C. Engdahl
The Big E of Big E Toys
A blog post by a former colleague of mine, Josh Kimball ' the Executive Editor at consumer trends research company Iconoculture ' caught my eye this morning. Instead of my own ruminations today, I thought I'd share this one. Looks like Iconoculture has introduced a new macrotrend called Mindful Matters. As Josh Kimball indicates 'the idea underpinning this macrotrend is that people are mindfully re-prioritizing what they buy, who they do business with and even how they live.' Might affect the way you do innovation and what you do with innovation. Take a look at the entire post for yourself.