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September 20-22, 2022
Delivered as a Hybrid EventSonesta Rittenhouse Square • Philadelphia, PAkeyboard_arrow_right
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DAY 2 ✦ Tue, Sep 21 - EDT
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DAY 2 ✦ Tue, Sep 21 - EDT
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7:45am - 8:15am30 mins
Continental Breakfast
8:15am - 8:30am15 mins
Co-Chair's Welcome and Opening Remarks
- Phil Talamo, CHCP - President, Physician’s Education Resource, LLC (PER)
- Patricia Jassak, MS, RN, FACEhp, CHCP - Director, IME and Medical External Affairs, Astellas
8:30am - 9:00am30 mins
Keynote
Assess Trends in Digital Healthcare and the Potential Impact on the Future of IME
- Smit Patel, PharmD - Clinical Innovations Lead, Digital Medicine Society (DiMe
9:00am - 9:45am45 mins
Align IME Instructional Design and Format with HCP Preferences and the Digital Transformation of Healthcare
9:45am - 10:15am30 mins
Networking Refreshment Break
10:15am - 11:00am45 mins
Point-Counterpoint on IME Formats Moving Forward
Evolve with Digital Trends or Strive for Creative Programming in Traditional Formats to Drive Behavior Change and Patient Outcomes
- Thomas Sullivan - President, Rockpointe
- Alexa Vintimilla, CHCP - Sr. Manager, Global IME Grants, Jazz Pharmaceuticals
11:00am - 11:30am30 mins
Legislative Update
The Intersection of IME and Health Policy
- Andrew Rosenberg, JD, MP - Senior Advisor, CME Coalition
11:30am - 12:15pm45 mins
Developing a Synergistic Strategy to Deploy Company-Led Medical Education and IME
- Phil Talamo, CHCP - President, Physician’s Education Resource, LLC (PER)
- Ivan Desviat - , Director, Medical Education Excellence, MBA, CHCP, AbbVie
- Pamela Mason - Senior Director, Medical Education Grants Office, AstraZeneca
- Patricia Jassak, MS, RN, FACEhp, CHCP - Director, IME and Medical External Affairs, Astellas
12:15pm - 12:30pm15 mins
Reflections: Review Key Session Take-Aways (Co-Chair)
12:30pm - 1:45pm75 mins
Networking Luncheon
1:45pm - 2:30pm45 mins
Working Session A
Understand the Basics of Building Patient Education IME Activities
- Michelle Stewart - Associate Vice President, Education Strategy, HMP Education
- Greselda Butler - Associate Director, Grants and Contributions, Otsuka
- Anne Roc, PhD - Medical Education Grants Manager, Takeda
- David Mateo - Director, Lilia Latinx LGBTQI Initiative
- Vanessa Walker - Founder, Living After Crisis, Inc.
1:45pm - 2:30pm45 mins
Working Session B
Navigating the Evolution of Global Accreditation and Designing IME for a Global Audience
- Pamela Mason - Senior Director, Medical Education Grants Office, AstraZeneca
2:35pm - 3:20pm45 mins
Working Session C
Accelerating the Development of IME to Ensure Relevance
2:35pm - 3:20pm45 mins
Working Session D
Designing Measurable Educational Objectives and Aligning Outcomes for Session Objectives
- Annette Schwind, MS, CHCP - Medical Education Manager, Takeda
- Sharon E. Cathcart - Global Educational Grant Coordinator, Johnson & Johnson Surgical Vision, Inc. (Invited)
3:20pm - 3:50pm30 mins
Networking and Refreshment Break
3:50pm - 4:50pm60 mins
Panel: Developing High Value Social Media Content
4:50pm - 5:00pm10 mins
Reflections: Key Session Take-aways and Closing Remarks (Co-Chair)
- Phil Talamo, CHCP - President, Physician’s Education Resource, LLC (PER)
- Patricia Jassak, MS, RN, FACEhp, CHCP - Director, IME and Medical External Affairs, Astellas
5:00pm - 6:00pm60 mins
Networking Reception