Jeff Jerden

COO at Greenbrook Real Estate

Speaker

As the COO of Veritas Investments, I oversee all operations for a diversified portfolio of multifamily and mixed-use properties across the West Coast. After achieving profitability of the Veritas operating platform in my first year, I have continued to add value through team leadership and maximizing returns.

A seasoned entrepreneurial real estate professional with over 15 years of experience in the multifamily sector, I have honed my skills in asset management, asset valuation, financial analysis, due diligence, property management, and capital markets to successfully oversee operations and fund-level management. Holding every dollar accountable to improve NOI / EBITDA, I solve complex problems while leveraging technology to enhance operations, improve business outcomes, and achieve scale. A proven, hands-on leader with a strategic mindset, I mentor my teams in all aspects of portfolio management, asset management, property management, information technology, business development, and project management and construction. With excellent communication and negotiation skills, I develop and execute solutions that align with an organization's vision and goals while maintaining high personal standards of integrity and service.

I bring exceptional value to an organization by defining the path forward, effectively communicating change, and boldly leading the team ahead.