Luke Shankula

Founder & Podcast Host at Loans On Demand

Speaker

Luke Shankula is the CEO of Loans On Demand and a leader in AI-powered mortgage marketing. Based in San Diego, California, Luke brings over 8 years of experience helping loan officers build scalable, self-reliant businesses by generating their own high-quality leads before borrowers ever talk to a real estate agent.

Luke is the creator of the Direct Authority Strategy, a powerful system that combines targeted lead generation with personal brand-building to help loan officers become the go-to expert in their market. By leveraging AI-enhanced content creation, automated webinar funnels, advanced qualification systems, and the "Digital Mayor" method, his clients stop chasing referrals and start attracting both clients and real estate partners.

Leading AI Implementation in Mortgage

Recognizing that AI is fundamentally changing how business operates, Luke has positioned himself at the forefront of mortgage industry change. He now leads a thriving community of over 100 active loan officers who are learning to leverage AI for competitive advantage. His monthly AI Summit regularly attracts 600+ registrants with 400+ attendees, making it one of the mortgage industry's premier AI education events.

Luke has become a sought-after speaker on AI implementation in mortgage, presenting at major industry events including MortgageCon and the HMA Sales Rally, where he shares practical strategies for using artificial intelligence to automate processes, enhance client experiences, and scale production.

Over the past two years, Luke has managed or overseen more than $3 million in mortgage advertising spend and generated hundreds of thousands of direct-to-consumer mortgage leads. His focus isn't just on getting leads but building complete AI-enhanced systems that improve conversion, increase consistency, and give loan officers unprecedented control over their growth.

Luke's journey started as a top-producing Account Executive before launching his agency in 2017. He previously hosted the Loans On Demand podcast, where he interviewed top producers, marketers, and industry leaders, sharing practical strategies to help mortgage professionals grow and scale.

His work has been featured in National Mortgage News, NBC, Yahoo Finance, Mortgage Marketing Animals podcast, and The Loan Officer Podcast on AI topics, and he's been invited to speak on dozens of industry stages and podcasts about the intersection of AI, marketing, and mortgage.

Luke's latest project, the Direct Authority AI Platform, represents the evolution of his methodology by combining proven direct-response marketing with artificial intelligence to help loan officers create authentic, high-converting content at scale. This platform teaches business owners how to leverage AI to tell their stories more effectively while maintaining the human connection that builds trust.

Above all, Luke is a husband, a father of four, and a passionate entrepreneur focused on helping mortgage professionals build businesses and lives they're proud of, while staying ahead of the technological changes reshaping their industry.