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Residential Ground-Up Construction
November 4-5, 2025
JW Marriott Atlanta BuckheadAtlanta, GA

Lesya Kucheryavaya
Director of Purchasing, Atlanta at Meritage Homes
Speaker

Profile

Lesya Kucheryavaya is the Director of Purchasing at Meritage Homes and oversees more than $180 million in annual spend while leading strategic sourcing, vendor partnerships, and product development. Before joining Meritage, Lesya held operational leadership roles at build-for-rent and buy-renovate-sell companies, where she implemented standardized procurement processes and led initiatives that enhanced efficiency and reduced costs.

With over eight years of experience in cross-functional strategy and operations, Lesya has built a reputation for aligning purchasing decisions with evolving consumer preferences and market dynamics. Her work focuses on balancing affordability and innovation by driving cost optimization and delivering design elements that resonate with today’s homebuyers. Lesya’s expertise in go-to-market strategy, value-engineering, and market analysis uniquely positions her to understand what buyers want and what builders can deliver.

Agenda Sessions

  • The Evolving Buyer: What Today’s Consumers Want in a Home

    3:40pm