Keaton Herrera

Director of Development - Multifamily/BTR at Crescent Communities

Speaker

Keaton Herrera joined Crescent Communities in 2024 and currently serves as Director of Development for Build-to- Rent. Keaton’s responsibilities span from establishing the investment strategy across Arizona and Texas, procuring sites, and overseeing entitlements in the initial acquisition phase through the execution delivery phase. Keaton is also responsible for cultivating relationships with land sellers, brokers, city staff, civil engineers, architects, general contractors, and property managers, ensuring a streamlined process for the development cycle.

Prior to joining Crescent Communities, Keaton was in Forward Planning for Family Development & PWW Inc. where he led product development, land acquisition, zoning and entitlement process for over 1,600 BTR units and assisted in capitalizing over $300 million of BTR pipeline for Family. Building upon the success of the BTR space Keaton has also consulted for developers transitioning into BTR resulting in over $35 million of developed product, assisted buyers in over $40 million of BTR acquisitions, assisted sellers in over $60 million of BTR dispositions and successfully rezoned numerous commercial sites for BTR product on behalf of local landowners.

Keaton attended Whittier College where he earned his BA in Business Administration and is currently a member of the Young Developer's Council in Phoenix, Arizona.