Preliminary Agenda Topics

• Analyzing market data, demand shifts, and capital inflows shaping the SFR landscape
• Interpreting economic indicators and investor sentiment to inform forward-looking strategies
• Addressing interest rate volatility with adaptive financing and capital structuring approaches
• Navigating evolving local laws and political shifts to ensure compliance and operational stability
• Identifying high-potential growth markets for strategic SFR investment

• Establishing clarity on your core business objectives and align all operations to support the strategic growth
• Bringing consistency in operations, estimating operating margins and delivering results that meet expectations
• Utilizing technology to maximize rental revenue by improving tenant retention and ensuring competitive rental rates
• Improving tenant and landlord retention by offering better renewal terms and maintaining high service standards
• Proven best practices and actionable strategies to minimize resident turnover and maximize long-term profitability
• Training teams in service-focused communication to strengthen resident and owner relationships and boost retention
• Optimize Resident Retention through proactive communication, maintenance responsiveness, and resident loyalty programs
• Maximize NOI through preventive maintenance to prevent costly repairs and preserve asset value

• What’s driving extended days-on-market; and how can marketing and leasing teams respond faster?
• Responding to softening renewal rates: tactics that improve retention without eroding rent rolls
• How to refine pricing strategies under algorithmic scrutiny and shifting market dynamics
• Boosting listing visibility: what increases lead quality and reduces vacancy time
• Leveraging leasing data to identify friction points and drive smarter decision-making
• Designing renewal incentives that reduce turnover and protect long-term revenue
• Improving cross-functional alignment between leasing, operations, and maintenance to accelerate lease readiness
• Real-world strategies from operators who’ve shortened lease cycles in soft or competitive markets

Connect the dots between Washington policy and on-the-ground property management. What operators must do to stay ahead!

• Examining the shifting dynamics of rental listing visibility and control in an increasingly platform-driven market
• Understanding the potential operational and financial impact of third-party platform policies on SFR property managers
• Anticipating regulatory trends: What is the future of SFR market competitiveness?
• Evaluating the risks and benefits of centralized listing systems for independent and institutional operators
• The “delayed marketing exempt listing” option?
• How changing listing structures may affect lead generation, fair housing compliance, and marketing autonomy
• Exploring the future of broker commissions, listing fees, and revenue-sharing models in rental advertising
• Addressing concerns about data ownership, listing accuracy, and the long-term role of property managers in digital marketplaces
• Industry responses and strategies: How can property managers advocate for balanced policies and maintain operational flexibility?
• Legal and ethical considerations around public access, competition, and consumer transparency

• Navigating HUD programs: Section 8, project-based housing, and property compliance requirements
• Adapting to local mandates: fee restrictions, portable applications, and tenant screening laws
• Rent control and just-cause eviction: which markets are next and how to prepare
• Understanding inspection variability across Housing Authorities and what it means for ops
• How are large operators and legal teams managing multi-state regulatory exposure

• Identifying underutilized revenue opportunities within the property to boost bottom-line performance
• Leveraging smart home technologies and upgrades to increase rent premiums and tenant satisfaction
• Implementing utility billing and other cost-sharing mechanisms to streamline operations and generate extra income
• Exploring pet policies, short-term rental options, and insurance partnerships as viable income streams
• Understanding legal and regulatory considerations when introducing new revenue channels
• Best practices for pricing and managing ancillary fees without sacrificing tenant retention

• How to expand without overwhelming operations, staff, or service quality
• Best practices and real-world lessons from institutional and entrepreneurial operators managing rapid growth
• Training and empowering Remote Teams to maintain consistency and accountability
• Choosing between off-the-shelf tools and custom tech solutions as your portfolio expands
• Build vs. Buy in PropTech

• Reduce make-ready timelines and turn costs in a labor-constrained market through better scheduling and unit readiness playbooks
• Use field tech and mobile tools to improve visibility and accountability for remote teams and scattered-site assets
• Streamline maintenance coordination to avoid delays, callbacks, and resident dissatisfaction
• Prioritize process automation (where it matters most) to reduce manual work without overwhelming teams with tech
• Standardize inspections, leasing workflows, and rent collection to ensure consistency across geographies
• Optimize communications between property managers, vendors, and residents to avoid service gaps and ticket backlogs
• Monitor key cost drivers like R&M, vacancy loss, and overtime labor to quickly identify operational inefficiencies
• Address training gaps by empowering field teams with just-in-time resources and ongoing support

In this discussion each panelist represents a key SFR market (e.g., Southeast, Southwest, Midwest, West Coast, Sunbelt). Through live polling and real-time commentary, the session unpacks what's working and what’s not, in different regions across key operational areas.

From political headwinds to extreme vacancy swings and shifting renter expectations, no two SFR markets face the same pressures. In this regionally focused panel, operators from across the country will break down what’s happening in their markets - from leasing velocity and turn costs to regulation and insurance volatility. Using live polling, the audience will vote on which region’s challenge they relate to most; and join the discussion with real-time Q&A and shared benchmarking.

• Hire for adaptability and autonomy to meet the demands of scattered-site SFR operations
• Identifying talent beyond traditional multifamily backgrounds by focusing on potential and mindset
• Offering competitive compensation and incentive structures that reflect operational complexity
• Building training programs that promote independent decision-making and consistent service delivery
• Designing clear growth paths and development plans to retain high-performing team members
• Fostering culture and accountability across remote and field-based teams
• Scaling leadership strategies to support team growth while maintaining operational excellence

• Defining vendor selection criteria that align with service quality, pricing, and geographic needs
• Building long-term relationships with reliable providers to reduce operational friction
• Leveraging portfolio scale to negotiate volume discounts and better service-level agreements
• Setting clear performance standards and accountability mechanisms for vendors
• Using centralized vendor databases and scorecards to track service history and reliability
• Balancing local vendor agility with centralized procurement efficiency
• Implementing onboarding processes that align vendor practices with your brand and standards

• Choosing between in-house and third-party management: how scale, market dispersion, and investment goals influence the model
• Strategies for selecting and onboarding third-party property managers who align with operational and financial objectives
• Building performance scorecards: key metrics to track service quality, leasing velocity, maintenance responsiveness, and retention
• Aligning incentives with ownership goals — how to structure fees, bonuses, or SLAs to drive desired outcomes
• Managing the relationship: communication cadence, accountability structures, and red flags to watch for
• Balancing consistency with local expertise: when to centralize and when to localize operations
• Lessons learned from institutional investors managing regional third-party partners across large SFR portfolios

• 24/7 Lead Engagement: AI chatbots instantly respond to prospects, boosting conversions and reducing missed opportunities
• AI-Powered Lead Scoring: AI prioritizes leads based on intent, credit risk, and engagement signals for better focus
• Automated Tour Scheduling: AI schedules and manages showings and self-guided tours in real time
• Personalized Follow-Ups: AI sends tailored follow-ups based on prospect behavior, improving engagement
• Reduced Vacancy Times: AI-driven workflows help shorten leasing cycles and reduce manual tasks
• Field Insights: Operators share what’s worked, what hasn’t, and key lessons in AI adoption for leasing

• AI-Driven Screening: Learn how AI tools analyze applicant data to assess creditworthiness, background checks, and rental history more efficiently
• Predictive Risk Assessment: See how AI models predict the likelihood of tenant defaults and assist in making data-backed leasing decisions
• Automated Decision-Making: AI helps streamline the screening process by flagging high-risk applicants and fast-tracking ideal candidates
• Tailored Retention Strategies: Explore how AI helps predict tenant churn, allowing for targeted retention efforts and personalized lease renewal offers
• Data-Backed Risk Mitigation: Real-world examples of how AI reduces financial risk by providing deeper insights into tenant behavior and payment history
• Lessons from Operators: Operators share how AI screening has improved tenant quality and retention while reducing manual intervention

• Predictive Maintenance: Learn how AI tools predict equipment failures and proactively schedule repairs before issues arise, reducing downtime and costs
• Maintenance Triage: AI-powered systems automatically prioritize maintenance requests based on severity and urgency, improving response times
• Smart Routing for Repairs: AI optimizes technician scheduling and routes, ensuring faster and more efficient repairs while reducing travel time
• Automated Issue Diagnosis: AI systems analyze incoming maintenance requests and automatically diagnose the issue, speeding up repair processes
• Cost Savings through Automation: Real-world case studies showing how AI-driven maintenance workflows reduce operational costs and extend asset lifespans
• Improved Tenant Satisfaction: How predictive maintenance enhances the tenant experience by minimizing disruptions and ensuring quick resolutions

• AI-Driven Retention Strategies: Learn how AI tools predict tenant churn and suggest targeted retention tactics, such as personalized offers or reminders
• Automated Resident Communication: Explore how AI chatbots and automated messaging systems provide timely, personalized communication to residents, reducing manual efforts
• Personalized Renewal Offers: AI uses resident behavior and data to craft tailored lease renewal offers, increasing tenant retention rates
• Behavioral Insights for Engagement: AI analyzes resident interactions to identify satisfaction trends and proactively address concerns before they lead to turnover.
• 24/7 Communication: How AI tools ensure residents receive prompt responses to inquiries or maintenance requests, improving overall service.
• Streamlined Operations: Operators share how AI has improved efficiency in communication, reducing administrative workload and enhancing the tenant experience

Let's Figure Out This Tech Stack Thing! Cut through the hype and find solutions that deliver real value

Are you drowning in software demos and vendor promises? Tired of systems that don't talk to each other? Join experienced property managers for an honest, no-holds-barred discussion about what really works in property tech.

• How to build a tech stack that works together?
• Real stories of tech transitions - successes and failures
• Technology that plays nice together - What's working?
• Smart ways to evaluate new software before buying - How to you avoid expensive tech mistakes
• True costs of implementation and integration - Which integrations are worth the effort?
• What's the real ROI on popular property management solutions?
• How do you manage the transition to new systems?
• What features actually matter vs. nice-to-have bells and whistles?

• Defining residence experience in SFR, and what role does technology play in shaping that experience today?
• Financial benefits from investing in tenant-facing technology including reduced turnover, faster lease-up, or lower admin costs
• What tenant-facing tools ensure most operational life especially in terms of rent collection, maintenance, or communication?
• How to evaluate a resident tech solution can truly integrate with your back-end systems?
• Tech to offer more adaptable experiences for residents, such as flexible lease terms or payment options
• How to use data to tailor the tenant experience across your portfolio
• Balancing innovation with scalability when rolling out smart tech or mobile apps across scattered SFR properties

• Where is innovation making the biggest impact today?
• Are capital markets still bullish on housing tech and what’s next?
• How can operations keep up with evolving resident expectations and tech stacks?
• What role does AI or automation realistically play in scaling housing?
• What trends are bubbling up that no one’s paying enough attention to?
• How will housing affordability and supply constraints shape strategic decisions?