Deanna Alfredo

SVP SFR Services at ZVN Properties

Speaker

Deanna Alfredo is a dynamic and visionary leader in the Single-Family Rental (SFR) sector, currently serving as Senior Vice President at ZVN Properties Inc. With over two decades of experience in property management, maintenance, and preservation, Deanna has built a career defined by innovation, strategic growth, and exceptional client satisfaction. At ZVN, she leads the national SFR Services division, overseeing operations, tenant-occupied maintenance, and turn processes across the United States. Deanna’s hands-on leadership style and data-driven approach empower cross-functional teams to deliver measurable value and operational excellence.

Previously, Deanna founded and operated Property Maintenance, Inc., a Michigan-based firm serving the foreclosure industry for 20 years. Her entrepreneurial journey also includes franchise ownership in the fitness sector and leadership roles in industry associations, including serving as President of the National Association of Mortgage Field Services.

A passionate advocate for excellence in both business and life, Deanna blends bold decision-making with a love for golf, global connection, and ongoing innovation in real estate.