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Day 2 - ET (Eastern Time, GMT-05:00)
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Day 2 - ET (Eastern Time, GMT-05:00)
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Free / Premium
7:30am - 8:00am
Continental Breakfast and Networking
Showing 1 of 1 Streams
General Session
8:00am - 8:30amFree
Co-Chair's opening remarks and review of day one
8:30am - 9:15amFree
Medical Education Reimagined – Applying Technology to Enhance Your Educational Activities
- What the accelerating disruption of the Internet means for patients, caregivers, HCPs, and the health industry (companies, payers, and systems).
- More than 50% of Gen Z use TikTok or YouTube to research health conditions.
- Nearly 100% of all patients are searching on Google for health-related conditions.
- Patient digital engagement protocols are trying to catch up and compete with the availability of information on the Internet.
- Roadmap to harness the Internet
- How does AI help?
- What could be the role of ChatGPT?
- What is the role of AI in IME?
- Identifying gaps and need for education
- Measuring pre and post activity changes
- Jim Palatine, RPh, MBA - President, Pharmacy Times Continuing Education (PTCE)
- Anurag Banerjee - Co-Founder and CEO, Quilt.AI
9:15am - 10:00amFree
Social Media and Podcasts as Modalities for CME
- Podcasting as a learning tool
- What works? What doesn’t?
- Examining best practices for marketing CME and engaging with an audience through social media
- Managing learner preferences – engaging and enhancing
- How do you measure outcomes and impact through social media?
- Comparing and analyzing platforms
- i.e., Instagram (posts) versus Twitter (polls) versus Podcasts (audio)
10:00am - 10:30am
Morning Networking and Refreshment Break
Showing 1 of 1 Streams
General Session
10:30am - 11:15amFree
Enhancing Patient: Clinician Partnerships
- Examine clinician, patient and care partner educational needs
- Identify gaps and opportunities within the CE community
- Sarah Krüg - CEO, Health Collaboratory; Executive Director, Cancer 101
- Kevin Tucker, MD - Vice President of Education, Program Director, Master in Clinical Service Operations, Mass General Brigham
- Daphne Bryant - CME Patient, HMS
11:15am - 12:00pmFree
Applications of Peer-to-Peer and Social Learning in CME
- Overview of the social learning model theory
- Address the challenges of learning from roles models in clinical settings, while navigating how to effectively apply the theory’s relevance to one’s work
- John Gentile, MBA - President, Medical Logix, LLC
- Steven Haimowitz, MD - CEO, Real CME / HealthCourse
- Maximilian Stahl, MD - Clinician, Dana Farber Cancer Institute and Harvard Medical School
12:00pm - 1:00pm
Networking Lunch in the Exhibit Hall
Showing 1 of 1 Streams
General Session
1:00pm - 1:45pmFree
The Essentials – Practice Gaps and Learning Objectives 101
- Refresher from Mayo Clinic on how to identify practice gaps, needs, and objectives
- Understanding the terms
- First: identify
- Second: define the learning objectives by conducting a gap analysis
- Practice gaps:
- knowledge gap
- competence gap
- performance gap
- Barbara LeSuer - CME Specialist, Grants, Mayo Clinic School of Continuous Professional Development
- Ryan Potaracke - CME Specialist, Grants, Mayo Clinic School of Continuous Professional Development
- Amy Kennelly - CME Specialist, Grants, Mayo Clinic School of Continuous Professional Development
- Karen Gilliland, M.Ed. - Operations Manager, Mayo Clinic School of Continuous Professional Development
1:45pm - 2:25pmFree
Master the Art of Storytelling with the Power of Data Analytics
- First identify what is the story, and study the data trends and facts to articulate concisely
- How to effectively tell a story with numbers and graphics
- Identifying data trends and facts to articulate statements
- Lisa Watkinson - Senior Client Executive, Bonterra
- Barry Kane - Solutions Architect, Bonterra
- Melissa Sheetoo - Senior Solutions Architect, Bonterra
2:25pm - 3:05pmFree
Panel - Double dipping – Grants versus Sponsorships
- Begin session with clear differences between the two (different processes, differences in how they are developed)
- Asking for a grant or asking for an exhibit first? Is it the same person or not?
- Understanding the guidelines and intake
- Knowing what your approach would be
- Erin Stewart - Associate Director, Grants and ISS, Vertex Pharmaceuticals
- Raynor Denitzio - Associate Director, Educational Development and Accreditation, Harvard Medical School, Postgraduate Medical Education
- Mamatha Nayak, P.h.D. - Director, Grants and Giving, North America Medical Affairs, EMD Serono
3:05pm - 3:35pm
Afternoon Networking and Refreshment Break
Showing 2 of 2 Streams
Track A: Collaboration: Outside Perspectives
Track B: The Global Landscape
3:35pm - 4:20pmFree
Involving faculty into your work processes and practices
- How do you find the right faculty to work with? How do you keep them engaged and maintain a working relationship?
- Building a partnership and thread them throughout the process start to finish
- Collaborating effectively with clinical experts is essential for planning, developing, and delivering high-quality continuing education for healthcare professionals.
- Michelle Stewart - Associate Vice President, Educational Strategy, HMP Education
- Greselda Butler, CHCP, FACEHP - Director, Independent Medical Education & External Affairs, U.S. Medical Strategy, Otsuka
- Jay Dave - Director, Education Strategy, HMP Global
4:20pm - 5:00pmFree
A Spotlight on Patient Education in CE: The Provider Perspective
- Patient Education: What are the opportunities and roadblocks?
- Patient Engagement: How do we effectively educate clinicians?
- Voice of the Patient: How do you integrate into CE?
- Sarah Krüg - CEO, Health Collaboratory; Executive Director, Cancer 101
- Natalie Rose Sanfratello, MPH, CHCP - Senior Program Manager – Quality Improvement, Educational Programs, and Contracts, QI Hub Faculty, Barry M. Manuel Center for Continuing Education, Boston University Chobanian & Avedisian School of Medicine
- Linda Hogan, PhD - Director of CME and Meetings, American Society of Regional Anesthesia and Pain Medicine
3:35pm - 4:20pm
Global Education: Where are we?
- Brief update: where is education at a global level?
- What do we mean by “global”? What does it mean to have a “global education company”?
- Getting started and operating effectively
- Global data difficulties:
- Access and sharing
- Eugene Pozniak - Founder and Managing Director, European CME Forum and Siyemi Learning
- Mark Morgan, PharmD, RPh - Associate Director, Global Medical Education, Cardiovascular Medical Excellence and Policy, Scientific Communications and Engagement, Bristol Myers Squibb
- Lisa Sullivan, BBus, MPhil (CPD) - Owner and Managing Director, In Vivo Academy Limited
4:20pm - 5:00pm
Navigating Regulations and Accreditation in a Global Context
- Understanding what accreditation globally means
- Considering the challenges in global grant applications (specifically the Asias)
- Accreditation outside of the United States and Europe: operating and keeping up with global rules and regulations (compliance limitations)
- Lisa Sullivan, BBus, MPhil (CPD) - Owner and Managing Director, In Vivo Academy Limited
- Eugene Pozniak - Founder and Managing Director, European CME Forum and Siyemi Learning
- Pam Beaton, BS, CHCP, FACEHP - Global Capabilities Owner, Medical Education and Sponsorships, Boehringer Ingelheim International GmbH
Showing 1 of 1 Streams
General Session
5:30pm - 9:30pm
Biotech Week Boston Festival Party @ Lawn on D
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