By Marc Dresner, Senior Editor, IIR
What most people think they know about best practice in the innovation
process is probably wrong.
and CEO of UpStart Product Development and former R&D principal engineer
with Johnson & Johnson's Ethicon.
wisdom around the innovation process today'not just with regard to medical
devices, but in general'is flat out backward.
processes you can have is an iterative one,' Crombie told me in an interview.
approach to innovation is, when in process excellence and process improvement you want to minimize iteration because it's waste,' he
Crombie. 'The purpose of prototyping is not
to make iterations of a product in order to refine it; the purpose of
prototyping is to define your requirements and get to true specs.'
major misconceptions around the process of innovation and outlines an elegant approach to make it work.
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ABOUT THE AUTHOR / INTERVIEWER
Marc Dresner is IIR USA's sr. editor and special communication project lead. He is the former executive editor of Research Business Report, a trade publication for the marketing research and consumer insights industry. He may be reached at email@example.com. Follow him @mdrezz.