Is IDEO Still the King of Innovation?

I came across this post from innovation guru Bruce Nussbaum from BusinessWeek in which he answers the question, 'Is IDEO still the king of innovation'? His main thoughts are that IDEO has the advantage of its huge global brand. IDEO is the only innovation consultancy that has a global brand name that is larger than others, so it helps strengthen their position in the marketplace especially in a downturn economy. Take a look at the video below.