Join us for two complimentary webinars

The Institute for International Research invites you to join us for two one hour complimentary Web Seminars on June 16th and 22. First, in association with Citrix, join us for: Social Business: How to Create a Holistic Approach to Social Media - Alex Beauchamp, Senior New Media Manager, Citrix Online Thursday, June 16, 2011 1:00 - 2:00 PM EDT Reserve your Webinar seat now When it comes to social media, there's no single "right way" to use it for business. Within its channels companies of all sizes can engage with prospects and customers to drive sales and provide services in a variety of ways. What matters, however, is that the social media experience your business provides be consistent across the board. A holistic approach is the key to a successful social media program. Join industry expert Alex Beauchamp to understand the many components of social business and learn how to put them all together into a cohesive plan that best reflects your organization's personality and value. In this webinar, you will learn how to: ' Engage and monitor in the social space ' Use reporting metrics, insights and advocates ' Create social content and execute social campaigns ' And more... After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by Citrix Next, in association with comScore, join us for: Winning the Battle for Consumer Attention in a Fragmented Media World Wednesday, June 22nd, 2011 11:00 - 12:00 PM EST - Gian Fulgoni, Executive Chairman & Co-Founder, comScore - Frank Findley, VP, Research & Development, comScore ARS Reserve your Webinar seat now.
Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer. This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges. After registering you will receive a confirmation email containing information about joining the Webinar. This web seminar is sponsored by comScore.