Kids' food market is expected to grow

Recent research in the kids' food industry expects it to grow from $16.4 billion in 2007 to $26.86 billion in 2011. New concerns over these obesity, hyperactivity, brain function and gut health are some of the maladies that are sources for the diet change in children.

According to the study detailed at Food Navigator, these are the some of the ways companies can innovate to capture use the growing market:

Fortification: With vitamins and functional ingredients Taste: Which is 'evolving and maturing', and must be balanced with nutrition Packaging: Including portion size, convenience and shape Trust: Sought through organic, allergen free and additive free products