Informa Connect's brand new lead delivery and insights platform.

Lead Insights accelerate the transformation of your leads into customers helping unlock even greater potential in your event and digital campaigns.

By combining rich engagement and company intelligence data with every lead, and translating it into actionable insights, you gain a deeper understanding of who your leads are, how they have interacted with you across your campaign, and what topics matter to them.

Target the right leads, with the right message, at the right time.

Benefits

Lead Access

Access all your event and digital leads in one place, updated throughout your campaign in near real-time. Leads are cleaned, validated and unified across products, improving their accuracy and completeness. Customizable export of the data enables simple integration with your existing process and systems.

Lead Scoring

Leads are ranked by the most frequent and meaningful engagement with your content, allowing you to save time, effort and budget by prioritising the leads most likely to convert to customers.

Lead Profiles

Engagement data is combined with company intelligence data, building enhanced profiles of your target leads, giving you a deeper understanding of who your leads are and what their needs are. This enables you to tailor your follow up messaging more effectively and turn leads into customers.

Lead Targeting

Sophisticated customisable individual and company filtering and segmentation allows you to pinpoint your hottest prospects and most qualified potential customers in seconds.

Campaign Insights and Reporting

Quickly visualise how your campaign is performing and whether you are attracting the right audience to analyse the success of different products and measure ROI.

Which Interactions Generate Leads?

There are a number of different types of engagement activity between a sponsor and delegate that generate leads.

FAQs

How is Third Party Marketing Consent managed?

Only where an event attendee or digital campaign user has consented to receive marketing from third parties, is their contact information made available to you in Lead Insights. Consent requirements vary from country to country and change over time. Whilst we make every reasonable attempt to ensure the third-party marketing consent is valid, it is your responsibility as a data controller to ensure the consent obtained is valid for your own specific use cases and jurisdiction.

Where they have not consented to third-party marketing, information including demographic, firmographic and behavioural data is made available to you in Lead Insights for the purpose of providing insights. In accordance with data protection law, we provide this information to you on the basis of ‘legitimate interests’ following a purpose, necessity and balancing test.

To view the third-party consent responses of each of your leads, go to the ‘Data Management’ tab in Lead Insights and select a campaign to download the Master Data file. This file contains each consent statement served to the lead as well as their responses. If a lead has engaged with you multiple times, their third-party consent response may vary for different touchpoints. For this reason, we display third-party consent at an interaction, rather than individual, level in the export.