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Lead Insights

Actionable Leads. Richer Insight.

Informa Connect's brand new lead delivery and insights platform.

Lead Insights accelerate the transformation of your leads into customers helping unlock even greater potential in your event and digital campaigns.

By combining rich engagement and company intelligence data with every lead, and translating it into actionable insights, you gain a deeper understanding of who your leads are, how they have interacted with you across your campaign, and what topics matter to them.

Target the right leads, with the right message, at the right time.

Benefits

Lead Access

Access all your event and digital leads in one place, updated throughout your campaign in near real-time. Leads are cleaned, validated and unified across products, improving their accuracy and completeness. Customizable export of the data enables simple integration with your existing process and systems.

Lead Scoring

Leads are ranked by the most frequent and meaningful engagement with your content, allowing you to save time, effort and budget by prioritising the leads most likely to convert to customers.

Lead Profiles

Engagement data is combined with company intelligence data, building enhanced profiles of your target leads, giving you a deeper understanding of who your leads are and what their needs are. This enables you to tailor your follow up messaging more effectively and turn leads into customers.

Lead Targeting

Sophisticated customisable individual and company filtering and segmentation allows you to pinpoint your hottest prospects and most qualified potential customers in seconds.

Campaign Insights and Reporting

Quickly visualise how your campaign is performing and whether you are attracting the right audience to analyse the success of different products and measure ROI.

Which Interactions Generate Leads?

There are a number of different types of engagement activity between a sponsor and delegate that generate leads.

FAQs

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How do we track engagement data?

Event data is tracked through the event app and onsite scanning (either into sessions, or at exhibitor booths). Webinar data is tracked through registration forms and the webinar platform.