Actionable Leads. Richer Insight.
Resource Centre
Be armed with all the key information to understand how to best navigate Lead Insights and have the highest chance to turn your leads into customers. From pre-event, to onsite and post-show, know exactly how to best utilise this platform at every stage of the event cycle.
How to Unlock the Full Potential of your Leads
Informa's industry-defining lead reporting and insights platform gives you the most enriched data about your leads to help you better understand who they are and how they are engaging with you.
Watch this video for more information about the platform and an overview of the key features.
To schedule a 121 demo session or enquire about attending the next Lead Insights webinar, please contact leadinsights@informa.com
How to Get the Most Out of Lead Insights
Pre-Event
Access Platform Early
Make sure to access the platform before going onsite (especially if you're a sponsor, as app engagement will generate leads). Get ahead of your competitors by giving all the necessary colleagues and teams access - click here to see how. Make sure to also filter and prioritise your leads to help book valuable meetings ahead of time.
Customise Your Dashboard
Add, remove or reposition columns to make the platform suit you.
Set Up Your Ideal Customer Profile
Click here to find out how to select the lead criteria most important to you to make sure you're getting the purest leads.
Onsite
Track Engagement
See which delegates are interacting with you the most, so you know who to message onsite and what messaging you should adopt.
Prioritise your hottest leads
Engagement scoring allows you to rank leads based on how engaged they are with you. Pay particular attention to leads who interacted across multiple products, to pinpoint your hottest leads.
Track Campaign Performance
Quickly visualise how your event or campaign is performing, whether you are attracting the right audience, and if your colleagues have input notes/custom questions onsite.
Target Leads
Using our sophisticated filtering system, understand how your leads have engaged with you (booth scans/session scans/content download) to target them onsite.
Post-Show
Customise Your Follow Up Messaging
See which delegates are interacting with you the most, so you know who to message onsite and what messaging you should adopt.
Measure ROI
Quickly visualise how your campaign performed and whether you attracted the right audience to analyse the success of different products and measure ROI.
Export your Leads
Click here to find out how to export you leads (which will sync seamlessly with your CRM).
Plan Future Campaigns
Compare data from previous campaigns and identify the best ways to maximise lead gen and reach the right audience.
FAQs
How is Third Party Marketing Consent managed?
Only where an event attendee or digital campaign user has consented to receive marketing from third parties, is their contact information made available to you in Lead Insights. Consent requirements vary from country to country and change over time. Whilst we make every reasonable attempt to ensure the third-party marketing consent is valid, it is your responsibility as a data controller to ensure the consent obtained is valid for your own specific use cases and jurisdiction.
Where they have not consented to third-party marketing, information including demographic, firmographic and behavioural data is made available to you in Lead Insights for the purpose of providing insights. In accordance with data protection law, we provide this information to you on the basis of ‘legitimate interests’ following a purpose, necessity and balancing test.
To view the third-party consent responses of each of your leads, go to the ‘Data Management’ tab in Lead Insights and select a campaign to download the Master Data file. This file contains each consent statement served to the lead as well as their responses. If a lead has engaged with you multiple times, their third-party consent response may vary for different touchpoints. For this reason, we display third-party consent at an interaction, rather than individual, level in the export.
How do we track engagement data?
Event data is tracked through the event app and onsite scanning (either into sessions, or at exhibitor booths). Webinar data is tracked through registration forms and the webinar platform.
Do we have consent to reach out to these leads and if so how is the consent captured?
We will only provide details of leads who have provided consent so you can be confident that the data we share is fully GDPR compliant. Please read this document to find out more about the consent capture process.
What is Engagement Score?
Engagement scores are a way to rank your leads. Each engagement type is weighted based on how meaningful it is, and the sum of each lead’s interactions becomes the engagement score. So the higher the score, the more engaged the lead is.
What is Engagement Level?
The Engagement Level gauges a lead's activity relative to others in the same campaign. It's determined using percentiles. Here's how:
For each lead, we compare their engagement score with the highest score in that campaign (from any lead or attendee). Then, we use this formula:
Engagement Level (Lead ) = {Engagement score (Lead) for that campaign / Highest engagement score by any attendee from that campaign for this sponsor}* 100 |