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Leading Innovation: Creating Value in This New Reality
July 23, 2020 | 1:00 - 4:00 EST
Online Event

Alyson Demaso
former VP of Learning and Capability Building, Estee Lauder and Founder & CEO at Raising Beauty


Alyson DeMaso is a former beauty executive-turned wellpreneur and founder of Raising Beauty LLC, a company dedicated to your well-being. Her work has found its way into organizations by helping leaders turn their workplaces into beautiful places where everyone feels they can show up authentically and thrive. 

Alyson spent the majority of her 20+ year career working for The Estée Lauder Companies, a global leader in the beauty industry. Alyson has successfully led roles in finance, sales promotion, marketing, and most recently learning & development. Her certifications and expertise include strengths-based leadership, communication, marketing, energy for performance, and design thinking.

More than that, Alyson is a mother, girlfriend, daughter and sister with a variety of interests that include cooking, traveling, hiking, energy healing and tiny homes.

Alyson loves meeting people who are passionate about personal growth, wellness and leadership. If you would like to start a conversation with Alyson, you can find her here –

Agenda Sessions

  • Creating Space- A Shared Mediation Experience