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Chanel

Leading Research Shows Shift in Shopper Spending

Posted by on 14 January 2009
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'The days of shopping til you drop are over,' according to David Lamb, chief strategic officer at diamond giant De Beers, as stated in this post on Forbes. Lauren Sherman points out that latest market research shows us that shoppers are rethinking their shopping habits. Instead of purchasing many lower-priced trendy items like Coach bags for example, shoppers are now spending more on a single longer-lasting luxury item like a handbag from Chanel or Hermes which can run into thousands of dollars. Many believe that 2009 will be a year for luxury brands to embrace, because the focus of products is now being shifted towards quality and dependability. What do you think?

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