Live From FEI EMEA 2013: Making Space for Innovation
In Building the BrandGym, Andreas Erbe from SWISSCOM, spoke about building for Human Centered Design.
They started with a conference center and they wanted to change everything about it. From whiteboards on tables and walls, reclaimed farmhouse wood, the whole thing was an experiment. The message that got buy-in was "it has to be different, it has to be built differently if you want to create change."
In one case, one space originally intended as an demo room was more often used as an office so it was converted to that function. Prototyping was staged with actors helping with customer interactions and someone narrating.
It was a constant observation and adapting, growing with the people and their needs and constantly evolving.
Does your furniture encourage movement? Does it help minds move? How many senses are addressed?
The space needs to be a physical trasformation, a symbol for change. Take design innovation to next level! Do something different.
About the Author
Valerie M. Russo, Social Innovation Lead, Senior Strategist at IIR USA, has a background in technology, anthropology, marketing and publishing. Russo has worked in a variety of digital media roles at Hachette Book Group, Aol, and Thomson Reuters. She is a published poet and maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.
- The future of Interaction Design: Packaging & the Internet of Things (thenextbigdesign.com)