Live from FEI EMEA: Inform, Involve, Empower: An information Revolution for the Next Billion

Natesh B V, Director as
Nokia Life explained the specific market situation for his business at the beginning of his interesting talk.

In emerging markets
information and internet access will be mainly through mobile devices.
Currently approx. 3.7 bn
mobile phones are used, but most of them are only basic ones without internet
access, while 3.2 bn people have no mobile phone at all, which are primarily young
people.
Users are very price-sensitive but supporting Health and receiving useful information is important.

Nokia's vision is 'Connecting
People to what matters to them'.

So the questions for Nokia
Life was:
How to create a business model and convince the management?

Natesh proposed a business
approach for Nokia life to his Management to focus on impactful Services for Livelihood
and Life Improvement, e.g. regarding education, health and Agricultural
information.

Service examples include:
Learning English based on
the local language as part of Education
Pregnancy device as part of
Health
Information to farmers

Business Management agreed
but asked for a pilot. After a successful start the roll-out to other markets took
place in 2010. Today Nokia Life provides service for 50 Million Users with more
than 9 Mio updates daily in India, China, Indonesia and Nigeria.

About the Author:

Frauke Lohr is running her own consulting business named Comsciencia, targeting customers from industry, academia as well as politics with special focus on innovation topics. She is currently attending the 6th annual Front End of Innovation EMEA in Z'rich, Switzerland on February 27-29, 2012, and covering the event live via the FEI Blog and Twitter.