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| Cheryl Swanson |
We kicked off the Future Trends and Technology Summit this morning at the Front End of Innovation 2012 taking place in Orlando, Florida with a session on Trends That Drive Innovation...a Breakdown by Generations presented by Cheryl Swanson, Managing Partner at Toniq.
Brands who want to be successful must explore the driver for ALL generations.
Silent Generation Trends/Drivers of Innovation
Wellness:
Living younger longer, Sharp as a tack, Active aging, Made for me, Athletics and Exercise
Mobility:
Stylish mobility, safe autonomy, multi-sensorial companions,
Autonomy
Social Connectivity:
Social Media
Boomers Trends/Drivers of Innovation
Self-Actualization
Learn & Grow, DIY & Crafts, Volunteerism
Prosperity:
Budget, Enough not to worry, Spend on what matters
Experiential:
Downsize this, Upcycle
Travel:
Experiential Dicovery
Simplicity
Health & Wellness
Social Media
Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.