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Live from #insights2innovate: Creating Systematic Societal Change through Insights Driven Innovation

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Ken Sim, Co-Founder, NURSE NEXT DOOR, kicked off the Front End of Innovation Toronto event today, where he shared When Business is Personal: An Entrepreneur's Journey to Creating
Systematic Societal Change through Insights Driven Innovation.

Ken Sim went from doing odd jobs to being in investment banking at KPMG. But felt like a prisoner, in the finance industry. Eventually, he quit his job and went snowboarding, meanwhile his pregnant wife held it down Toronto but was put on bedrest. He wanted to start a company so they hired someone to look after his wife. He wasn't thrilled with who they sent over so they launched Nurse Next Door.

It was incredibly successful, it was difficult but not impossible.  Eventually he hit a rough patch, and so he started a new company, Rosemary Rocksalt. The one thing he does not want to do in his deathbed is wonder, "what if?"

The only non renewable resource we have is our time. Take the risk, follow your passion. The magic does not happen within your comfort zone.




Valerie RussoFormerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book GroupValerie M. Russo is editor at large of The Front End of Innovation BlogThe Market Research Event BlogThe World Future Trends Tumblr, the Digital Impact Blog, and also blogs at She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at or @Literanista.

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Upcoming event

FEI USA: Front End of Innovation

02 - 04 May 2022, Boston
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